![[New] Integrating Twitter Promotions Into Your Digital Strategy for 2024](https://www.lifewire.com/thmb/8PtcS1c5XJgR0MLL02xqYXJ1hcs=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/IMG_2510iphonex-398e6d121ab14e3a8fa351aa155af225.jpg)
[New] Integrating Twitter Promotions Into Your Digital Strategy for 2024
![](/images/site-logo.png)
Integrating Twitter Promotions Into Your Digital Strategy
How to Advertise on Twitter
Ollie Mattison
Mar 27, 2024• Proven solutions
A few years after Twitter was launched, the Twitter Ads platform went live. Since 2010 the Twitter’s own advertising platform has enabled countless businesses of all sizes to reach new markets, extend their target audiences and generate profit. From the start, the platform fostered a brand-friendly atmosphere that helped small and medium-sized businesses grow.
More than half of social media managers think that Twitter is the platform that leads the market in terms of return of investment since 94 percent of the social network’s users have claimed that they planned to buy a product after discovering it on Twitter. In this article, we are going to show you how to advertise on Twitter.
Types of Advertising on Twitter
If your company has reached the decision to start advertising on Twitter, there are three different ways in which you can accomplish this. Promoted Tweets, Promoted Trends and Promoted Accounts all offer different opportunities, so let’s take a closer look at each of these options.
1. Promoted Accounts
As much as 85 percent of users have reported that promoted accounts helped them find new businesses that offer products they were looking for. The true purpose of promoted accounts is to make your Twitter account visible to the audience you targeted and gain more followers in such a manner.
Promoted accounts appear in timelines of Twitter users that fit in your target group and they also appear in Who to Follow recommendations or search results. If you choose to promote an account you’ll be able to increase its visibility and availability to your potential customers.
2. Promoted Tweets
Any post you share on Twitter is called a tweet, and a promoted tweet is just the type of tweet a brand paid for so it can reach more people. A promoted tweet is displayed on the user’s timelines, Twitter’s mobile app or high in the search results. You can comment on, retweet or like promoted tweets, which creates a great opportunity to present the services your company offers to Twitter users who don’t follow your account. They also enable you to pick a target group and recommend the products you think they might need.
3. Promoted Trends
A trend on Twitter is defined as a topic that is most frequently talked about at the moment. You can find the latest trending subjects in the Discover tab on your Twitter account, so using a promoted trend to advertise your brand’s products and services allows you to promote a hashtag at the very top of the Discover tab.
After someone clicks on the hashtag, they will be able to see a tweet you’re promoting as well as a list of results for the given topic. If people start using that hashtag, more Twitter users will learn about your promoted tweet and enable you to grow the number of your followers organically.
Types of Twitter Ad Campaigns
Combining several ad products is the most common method of creating an ad campaign on Twitter, although you can also use a single ad product for the same purpose. These are the types of ad campaigns most frequently used by marketers on Twitter.
Tweet Engagements
This a simple ad campaign that focuses on increasing the number of people talking about your brand on Twitter. You only have to pay for the first engagement with a user, while all other results of your campaign are free.
Lead Generation
This service enables you to create Lead Generation cards in Twitter’s ad manager, which contain the user’s email address and their real name as well as their username on the platform. You can download the list of possible leads from your Twitter Ads account.
Clicks and Conversions
This advertising strategy is aimed at driving as much traffic to your website as possible. The service is paid on per click basis, so you don’t have to spend a lot of money on a campaign that isn’t producing results.
Awareness and Followers
If you want to increase the brand awareness, then an awareness campaign is the best solution. This type of campaign presents your profile to an audience you can’t reach and it is the only type of campaign that is based on impressions rather than on engagement rates. Follower campaigns are aimed at increasing the follower base on your Twitter account.
Fees and Payment
Twitter Ads enables you to choose between self-service and full service. If you choose to create your campaign independently you’ll be in charge of the entire process, while the full-service system also includes support from the platform.
In either case, you will only have to pay for the achieved results, while the rate you’ll pay for each click is determined through the auction system.
How to Set up Twitter Ad Campaigns
Creating a new ad campaign is a simple process that can be completed in just four steps. Here’s how you can set up your first Twitter ad campaign and start enjoying its benefits.
Step 1
Open Twitter Ads Manager. On the left side of the screen, you’ll be able to see campaign objectives, select the ones that are most appropriate for your campaign and then click on Create Campaign button. This action will open a new window where you can give a title to your campaign or decide when you want the campaign to start.
Step 2
In the next step, you will be asked to define your target audience. The platform offers a wide array of targeting options including gender, postal code or language. Twitter Ads offers support through the process, so you can maximize efficiency and reduce the costs of the campaign.
Step 3
Once you’ve defined the target audience as precisely as possible, you can move on to set your budget. By setting the financial limit to your campaign you can control how much you are spending on ads on a daily basis.
Step 4
At the end of the ad campaign setup, you will be asked to select a tweet you want to promote. The platform provides a list of tweets that already exist, but you can also insert the tweet your marketing team has created. You can also upload media, before hitting the Publish Tweet button and starting your new Twitter Ad campaign.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
A few years after Twitter was launched, the Twitter Ads platform went live. Since 2010 the Twitter’s own advertising platform has enabled countless businesses of all sizes to reach new markets, extend their target audiences and generate profit. From the start, the platform fostered a brand-friendly atmosphere that helped small and medium-sized businesses grow.
More than half of social media managers think that Twitter is the platform that leads the market in terms of return of investment since 94 percent of the social network’s users have claimed that they planned to buy a product after discovering it on Twitter. In this article, we are going to show you how to advertise on Twitter.
Types of Advertising on Twitter
If your company has reached the decision to start advertising on Twitter, there are three different ways in which you can accomplish this. Promoted Tweets, Promoted Trends and Promoted Accounts all offer different opportunities, so let’s take a closer look at each of these options.
1. Promoted Accounts
As much as 85 percent of users have reported that promoted accounts helped them find new businesses that offer products they were looking for. The true purpose of promoted accounts is to make your Twitter account visible to the audience you targeted and gain more followers in such a manner.
Promoted accounts appear in timelines of Twitter users that fit in your target group and they also appear in Who to Follow recommendations or search results. If you choose to promote an account you’ll be able to increase its visibility and availability to your potential customers.
2. Promoted Tweets
Any post you share on Twitter is called a tweet, and a promoted tweet is just the type of tweet a brand paid for so it can reach more people. A promoted tweet is displayed on the user’s timelines, Twitter’s mobile app or high in the search results. You can comment on, retweet or like promoted tweets, which creates a great opportunity to present the services your company offers to Twitter users who don’t follow your account. They also enable you to pick a target group and recommend the products you think they might need.
3. Promoted Trends
A trend on Twitter is defined as a topic that is most frequently talked about at the moment. You can find the latest trending subjects in the Discover tab on your Twitter account, so using a promoted trend to advertise your brand’s products and services allows you to promote a hashtag at the very top of the Discover tab.
After someone clicks on the hashtag, they will be able to see a tweet you’re promoting as well as a list of results for the given topic. If people start using that hashtag, more Twitter users will learn about your promoted tweet and enable you to grow the number of your followers organically.
Types of Twitter Ad Campaigns
Combining several ad products is the most common method of creating an ad campaign on Twitter, although you can also use a single ad product for the same purpose. These are the types of ad campaigns most frequently used by marketers on Twitter.
Tweet Engagements
This a simple ad campaign that focuses on increasing the number of people talking about your brand on Twitter. You only have to pay for the first engagement with a user, while all other results of your campaign are free.
Lead Generation
This service enables you to create Lead Generation cards in Twitter’s ad manager, which contain the user’s email address and their real name as well as their username on the platform. You can download the list of possible leads from your Twitter Ads account.
Clicks and Conversions
This advertising strategy is aimed at driving as much traffic to your website as possible. The service is paid on per click basis, so you don’t have to spend a lot of money on a campaign that isn’t producing results.
Awareness and Followers
If you want to increase the brand awareness, then an awareness campaign is the best solution. This type of campaign presents your profile to an audience you can’t reach and it is the only type of campaign that is based on impressions rather than on engagement rates. Follower campaigns are aimed at increasing the follower base on your Twitter account.
Fees and Payment
Twitter Ads enables you to choose between self-service and full service. If you choose to create your campaign independently you’ll be in charge of the entire process, while the full-service system also includes support from the platform.
In either case, you will only have to pay for the achieved results, while the rate you’ll pay for each click is determined through the auction system.
How to Set up Twitter Ad Campaigns
Creating a new ad campaign is a simple process that can be completed in just four steps. Here’s how you can set up your first Twitter ad campaign and start enjoying its benefits.
Step 1
Open Twitter Ads Manager. On the left side of the screen, you’ll be able to see campaign objectives, select the ones that are most appropriate for your campaign and then click on Create Campaign button. This action will open a new window where you can give a title to your campaign or decide when you want the campaign to start.
Step 2
In the next step, you will be asked to define your target audience. The platform offers a wide array of targeting options including gender, postal code or language. Twitter Ads offers support through the process, so you can maximize efficiency and reduce the costs of the campaign.
Step 3
Once you’ve defined the target audience as precisely as possible, you can move on to set your budget. By setting the financial limit to your campaign you can control how much you are spending on ads on a daily basis.
Step 4
At the end of the ad campaign setup, you will be asked to select a tweet you want to promote. The platform provides a list of tweets that already exist, but you can also insert the tweet your marketing team has created. You can also upload media, before hitting the Publish Tweet button and starting your new Twitter Ad campaign.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
A few years after Twitter was launched, the Twitter Ads platform went live. Since 2010 the Twitter’s own advertising platform has enabled countless businesses of all sizes to reach new markets, extend their target audiences and generate profit. From the start, the platform fostered a brand-friendly atmosphere that helped small and medium-sized businesses grow.
More than half of social media managers think that Twitter is the platform that leads the market in terms of return of investment since 94 percent of the social network’s users have claimed that they planned to buy a product after discovering it on Twitter. In this article, we are going to show you how to advertise on Twitter.
Types of Advertising on Twitter
If your company has reached the decision to start advertising on Twitter, there are three different ways in which you can accomplish this. Promoted Tweets, Promoted Trends and Promoted Accounts all offer different opportunities, so let’s take a closer look at each of these options.
1. Promoted Accounts
As much as 85 percent of users have reported that promoted accounts helped them find new businesses that offer products they were looking for. The true purpose of promoted accounts is to make your Twitter account visible to the audience you targeted and gain more followers in such a manner.
Promoted accounts appear in timelines of Twitter users that fit in your target group and they also appear in Who to Follow recommendations or search results. If you choose to promote an account you’ll be able to increase its visibility and availability to your potential customers.
2. Promoted Tweets
Any post you share on Twitter is called a tweet, and a promoted tweet is just the type of tweet a brand paid for so it can reach more people. A promoted tweet is displayed on the user’s timelines, Twitter’s mobile app or high in the search results. You can comment on, retweet or like promoted tweets, which creates a great opportunity to present the services your company offers to Twitter users who don’t follow your account. They also enable you to pick a target group and recommend the products you think they might need.
3. Promoted Trends
A trend on Twitter is defined as a topic that is most frequently talked about at the moment. You can find the latest trending subjects in the Discover tab on your Twitter account, so using a promoted trend to advertise your brand’s products and services allows you to promote a hashtag at the very top of the Discover tab.
After someone clicks on the hashtag, they will be able to see a tweet you’re promoting as well as a list of results for the given topic. If people start using that hashtag, more Twitter users will learn about your promoted tweet and enable you to grow the number of your followers organically.
Types of Twitter Ad Campaigns
Combining several ad products is the most common method of creating an ad campaign on Twitter, although you can also use a single ad product for the same purpose. These are the types of ad campaigns most frequently used by marketers on Twitter.
Tweet Engagements
This a simple ad campaign that focuses on increasing the number of people talking about your brand on Twitter. You only have to pay for the first engagement with a user, while all other results of your campaign are free.
Lead Generation
This service enables you to create Lead Generation cards in Twitter’s ad manager, which contain the user’s email address and their real name as well as their username on the platform. You can download the list of possible leads from your Twitter Ads account.
Clicks and Conversions
This advertising strategy is aimed at driving as much traffic to your website as possible. The service is paid on per click basis, so you don’t have to spend a lot of money on a campaign that isn’t producing results.
Awareness and Followers
If you want to increase the brand awareness, then an awareness campaign is the best solution. This type of campaign presents your profile to an audience you can’t reach and it is the only type of campaign that is based on impressions rather than on engagement rates. Follower campaigns are aimed at increasing the follower base on your Twitter account.
Fees and Payment
Twitter Ads enables you to choose between self-service and full service. If you choose to create your campaign independently you’ll be in charge of the entire process, while the full-service system also includes support from the platform.
In either case, you will only have to pay for the achieved results, while the rate you’ll pay for each click is determined through the auction system.
How to Set up Twitter Ad Campaigns
Creating a new ad campaign is a simple process that can be completed in just four steps. Here’s how you can set up your first Twitter ad campaign and start enjoying its benefits.
Step 1
Open Twitter Ads Manager. On the left side of the screen, you’ll be able to see campaign objectives, select the ones that are most appropriate for your campaign and then click on Create Campaign button. This action will open a new window where you can give a title to your campaign or decide when you want the campaign to start.
Step 2
In the next step, you will be asked to define your target audience. The platform offers a wide array of targeting options including gender, postal code or language. Twitter Ads offers support through the process, so you can maximize efficiency and reduce the costs of the campaign.
Step 3
Once you’ve defined the target audience as precisely as possible, you can move on to set your budget. By setting the financial limit to your campaign you can control how much you are spending on ads on a daily basis.
Step 4
At the end of the ad campaign setup, you will be asked to select a tweet you want to promote. The platform provides a list of tweets that already exist, but you can also insert the tweet your marketing team has created. You can also upload media, before hitting the Publish Tweet button and starting your new Twitter Ad campaign.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
A few years after Twitter was launched, the Twitter Ads platform went live. Since 2010 the Twitter’s own advertising platform has enabled countless businesses of all sizes to reach new markets, extend their target audiences and generate profit. From the start, the platform fostered a brand-friendly atmosphere that helped small and medium-sized businesses grow.
More than half of social media managers think that Twitter is the platform that leads the market in terms of return of investment since 94 percent of the social network’s users have claimed that they planned to buy a product after discovering it on Twitter. In this article, we are going to show you how to advertise on Twitter.
Types of Advertising on Twitter
If your company has reached the decision to start advertising on Twitter, there are three different ways in which you can accomplish this. Promoted Tweets, Promoted Trends and Promoted Accounts all offer different opportunities, so let’s take a closer look at each of these options.
1. Promoted Accounts
As much as 85 percent of users have reported that promoted accounts helped them find new businesses that offer products they were looking for. The true purpose of promoted accounts is to make your Twitter account visible to the audience you targeted and gain more followers in such a manner.
Promoted accounts appear in timelines of Twitter users that fit in your target group and they also appear in Who to Follow recommendations or search results. If you choose to promote an account you’ll be able to increase its visibility and availability to your potential customers.
2. Promoted Tweets
Any post you share on Twitter is called a tweet, and a promoted tweet is just the type of tweet a brand paid for so it can reach more people. A promoted tweet is displayed on the user’s timelines, Twitter’s mobile app or high in the search results. You can comment on, retweet or like promoted tweets, which creates a great opportunity to present the services your company offers to Twitter users who don’t follow your account. They also enable you to pick a target group and recommend the products you think they might need.
3. Promoted Trends
A trend on Twitter is defined as a topic that is most frequently talked about at the moment. You can find the latest trending subjects in the Discover tab on your Twitter account, so using a promoted trend to advertise your brand’s products and services allows you to promote a hashtag at the very top of the Discover tab.
After someone clicks on the hashtag, they will be able to see a tweet you’re promoting as well as a list of results for the given topic. If people start using that hashtag, more Twitter users will learn about your promoted tweet and enable you to grow the number of your followers organically.
Types of Twitter Ad Campaigns
Combining several ad products is the most common method of creating an ad campaign on Twitter, although you can also use a single ad product for the same purpose. These are the types of ad campaigns most frequently used by marketers on Twitter.
Tweet Engagements
This a simple ad campaign that focuses on increasing the number of people talking about your brand on Twitter. You only have to pay for the first engagement with a user, while all other results of your campaign are free.
Lead Generation
This service enables you to create Lead Generation cards in Twitter’s ad manager, which contain the user’s email address and their real name as well as their username on the platform. You can download the list of possible leads from your Twitter Ads account.
Clicks and Conversions
This advertising strategy is aimed at driving as much traffic to your website as possible. The service is paid on per click basis, so you don’t have to spend a lot of money on a campaign that isn’t producing results.
Awareness and Followers
If you want to increase the brand awareness, then an awareness campaign is the best solution. This type of campaign presents your profile to an audience you can’t reach and it is the only type of campaign that is based on impressions rather than on engagement rates. Follower campaigns are aimed at increasing the follower base on your Twitter account.
Fees and Payment
Twitter Ads enables you to choose between self-service and full service. If you choose to create your campaign independently you’ll be in charge of the entire process, while the full-service system also includes support from the platform.
In either case, you will only have to pay for the achieved results, while the rate you’ll pay for each click is determined through the auction system.
How to Set up Twitter Ad Campaigns
Creating a new ad campaign is a simple process that can be completed in just four steps. Here’s how you can set up your first Twitter ad campaign and start enjoying its benefits.
Step 1
Open Twitter Ads Manager. On the left side of the screen, you’ll be able to see campaign objectives, select the ones that are most appropriate for your campaign and then click on Create Campaign button. This action will open a new window where you can give a title to your campaign or decide when you want the campaign to start.
Step 2
In the next step, you will be asked to define your target audience. The platform offers a wide array of targeting options including gender, postal code or language. Twitter Ads offers support through the process, so you can maximize efficiency and reduce the costs of the campaign.
Step 3
Once you’ve defined the target audience as precisely as possible, you can move on to set your budget. By setting the financial limit to your campaign you can control how much you are spending on ads on a daily basis.
Step 4
At the end of the ad campaign setup, you will be asked to select a tweet you want to promote. The platform provides a list of tweets that already exist, but you can also insert the tweet your marketing team has created. You can also upload media, before hitting the Publish Tweet button and starting your new Twitter Ad campaign.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Also read:
- [New] Charting Trends Twitter’s Viral Videos of 2023 Analysis for 2024
- [Updated] Chuckles & Cheers Top Tweets Saver with GIF
- Twitter Videos on Facebook The Transfer Guide for 2024
- 2024 Approved Expert Advice Extracting & Saving Tweets' Video Files in Android
- From Twitter to WhatsApp A Guide to Sharing Online Videos for 2024
- [Updated] Effortlessly Merge Platforms Tweets to Instagram Media
- In 2024, Address Tweets Stuck While Watching Online
- [New] In 2024, Twitter Takes the Lead The Most Shared Content of the Day
- [Updated] 2024 Approved Maximizing Tweet Control 15 Premier Unfollow Utilities
- 2024 Approved Inauguration Setting Up a Twitter Profile
- Laugh Ledger The Ultimate List of Hilarious Tweet Threads for 2024
- Harnessing the Power of Your Retweet Archives
- [Updated] 2024 Approved Unveiling the Hidden Potential of Twitter Archives
- [New] Instagram to Twitter Sharing without Retweeting for 2024
- [New] Tweet Time Machine Capturing the Essence of Twitter's Videos
- [Updated] Giggle Gazette Twitter’s Top Threads
- [Updated] 2024 Approved Launchpad for Twitter Beginners
- [Updated] In 2024, Top 10 TikTok Viral Videos on Twitter
- Social Media Sensations TikTok's Top 10 Tweets for 2024
- [Updated] In 2024, Crafting Impactful Reactions The Ultimate Guidebook
- In 2024, Laugh Ledger Top 10 Tweets for a Smile
- In 2024, Why cant I install the ipogo On Apple iPhone 12 mini | Dr.fone
- [Updated] Optimize Your Virtual Space with Zoom Setup
- 2024 Approved Safeguarding Your Music Three Recording Approaches
- [New] 2024 Approved Comprehensive Guide to Storing iTunes Video Files
- In 2024, Easiest Guide How to Clone Tecno Spark 10 4G Phone? | Dr.fone
- [Updated] Leading the Pack 2023'S #8 Facebook Movie Downloads for 2024
- New In 2024, Unveiling the Premier 10 Audio Reversal Tools for Personal Computers & Mobile Devices
- In 2024, Troubleshooting OBS Blackouts on Game Recordings
- In 2024, Unlocking the Power of Smart Lock A Beginners Guide for Samsung Galaxy XCover 6 Pro Tactical Edition Users
- [New] Optimal Strategies to Store iTunes Visual Files
- How to Simulate GPS Movement in AR games On Infinix Note 30 5G? | Dr.fone
- Restore Missing App Icon on Xiaomi Redmi Note 12R Step-by-Step Solutions | Dr.fone
- Updated 2024 Approved Do You Wish to Design the Perfect Slow-Motion Video on Your Smartphone? Learn some Top-Rated Free Slow-Mo Apps for Android and iOS Users in This Article
- In 2024, How to Fix when Apple Account Locked From iPhone 6s Plus?
- In 2024, How to Unlock Samsung Galaxy S23 FE PIN Code/Pattern Lock/Password
- 2024 Approved Unlocking Hidden Social Content Where Are Your Vids?
- Updated 2024 Approved Approaches to Isolate and Omit Audio From Video Content
- [New] 2024 Approved Secrets of Screen Grabs Exposed
- New The Essential List 6 High-Performance Voice Alteration Apps for 2024
- Set Your Preferred Job Location on LinkedIn App of your Motorola Edge+ (2023) | Dr.fone
- Title: [New] Integrating Twitter Promotions Into Your Digital Strategy for 2024
- Author: Robert
- Created at : 2024-05-21 02:50:57
- Updated at : 2024-05-22 02:50:57
- Link: https://twitter-videos.techidaily.com/new-integrating-twitter-promotions-into-your-digital-strategy-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.