![[Updated] In 2024, Expert Tips for Crafting Viral Twitter Campaigns](https://www.lifewire.com/thmb/10Q4hHr9IgxCwz67SC0glf8anLU=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/AirPods-Max-8806e530eded46a8af7efefc00c658d9.jpg)
[Updated] In 2024, Expert Tips for Crafting Viral Twitter Campaigns
![](/images/site-logo.png)
Expert Tips for Crafting Viral Twitter Campaigns
How to Advertise on Twitter
Ollie Mattison
Mar 27, 2024• Proven solutions
A few years after Twitter was launched, the Twitter Ads platform went live. Since 2010 the Twitter’s own advertising platform has enabled countless businesses of all sizes to reach new markets, extend their target audiences and generate profit. From the start, the platform fostered a brand-friendly atmosphere that helped small and medium-sized businesses grow.
More than half of social media managers think that Twitter is the platform that leads the market in terms of return of investment since 94 percent of the social network’s users have claimed that they planned to buy a product after discovering it on Twitter. In this article, we are going to show you how to advertise on Twitter.
Types of Advertising on Twitter
If your company has reached the decision to start advertising on Twitter, there are three different ways in which you can accomplish this. Promoted Tweets, Promoted Trends and Promoted Accounts all offer different opportunities, so let’s take a closer look at each of these options.
1. Promoted Accounts
As much as 85 percent of users have reported that promoted accounts helped them find new businesses that offer products they were looking for. The true purpose of promoted accounts is to make your Twitter account visible to the audience you targeted and gain more followers in such a manner.
Promoted accounts appear in timelines of Twitter users that fit in your target group and they also appear in Who to Follow recommendations or search results. If you choose to promote an account you’ll be able to increase its visibility and availability to your potential customers.
2. Promoted Tweets
Any post you share on Twitter is called a tweet, and a promoted tweet is just the type of tweet a brand paid for so it can reach more people. A promoted tweet is displayed on the user’s timelines, Twitter’s mobile app or high in the search results. You can comment on, retweet or like promoted tweets, which creates a great opportunity to present the services your company offers to Twitter users who don’t follow your account. They also enable you to pick a target group and recommend the products you think they might need.
3. Promoted Trends
A trend on Twitter is defined as a topic that is most frequently talked about at the moment. You can find the latest trending subjects in the Discover tab on your Twitter account, so using a promoted trend to advertise your brand’s products and services allows you to promote a hashtag at the very top of the Discover tab.
After someone clicks on the hashtag, they will be able to see a tweet you’re promoting as well as a list of results for the given topic. If people start using that hashtag, more Twitter users will learn about your promoted tweet and enable you to grow the number of your followers organically.
Types of Twitter Ad Campaigns
Combining several ad products is the most common method of creating an ad campaign on Twitter, although you can also use a single ad product for the same purpose. These are the types of ad campaigns most frequently used by marketers on Twitter.
Tweet Engagements
This a simple ad campaign that focuses on increasing the number of people talking about your brand on Twitter. You only have to pay for the first engagement with a user, while all other results of your campaign are free.
Lead Generation
This service enables you to create Lead Generation cards in Twitter’s ad manager, which contain the user’s email address and their real name as well as their username on the platform. You can download the list of possible leads from your Twitter Ads account.
Clicks and Conversions
This advertising strategy is aimed at driving as much traffic to your website as possible. The service is paid on per click basis, so you don’t have to spend a lot of money on a campaign that isn’t producing results.
Awareness and Followers
If you want to increase the brand awareness, then an awareness campaign is the best solution. This type of campaign presents your profile to an audience you can’t reach and it is the only type of campaign that is based on impressions rather than on engagement rates. Follower campaigns are aimed at increasing the follower base on your Twitter account.
Fees and Payment
Twitter Ads enables you to choose between self-service and full service. If you choose to create your campaign independently you’ll be in charge of the entire process, while the full-service system also includes support from the platform.
In either case, you will only have to pay for the achieved results, while the rate you’ll pay for each click is determined through the auction system.
How to Set up Twitter Ad Campaigns
Creating a new ad campaign is a simple process that can be completed in just four steps. Here’s how you can set up your first Twitter ad campaign and start enjoying its benefits.
Step 1
Open Twitter Ads Manager. On the left side of the screen, you’ll be able to see campaign objectives, select the ones that are most appropriate for your campaign and then click on Create Campaign button. This action will open a new window where you can give a title to your campaign or decide when you want the campaign to start.
Step 2
In the next step, you will be asked to define your target audience. The platform offers a wide array of targeting options including gender, postal code or language. Twitter Ads offers support through the process, so you can maximize efficiency and reduce the costs of the campaign.
Step 3
Once you’ve defined the target audience as precisely as possible, you can move on to set your budget. By setting the financial limit to your campaign you can control how much you are spending on ads on a daily basis.
Step 4
At the end of the ad campaign setup, you will be asked to select a tweet you want to promote. The platform provides a list of tweets that already exist, but you can also insert the tweet your marketing team has created. You can also upload media, before hitting the Publish Tweet button and starting your new Twitter Ad campaign.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
A few years after Twitter was launched, the Twitter Ads platform went live. Since 2010 the Twitter’s own advertising platform has enabled countless businesses of all sizes to reach new markets, extend their target audiences and generate profit. From the start, the platform fostered a brand-friendly atmosphere that helped small and medium-sized businesses grow.
More than half of social media managers think that Twitter is the platform that leads the market in terms of return of investment since 94 percent of the social network’s users have claimed that they planned to buy a product after discovering it on Twitter. In this article, we are going to show you how to advertise on Twitter.
Types of Advertising on Twitter
If your company has reached the decision to start advertising on Twitter, there are three different ways in which you can accomplish this. Promoted Tweets, Promoted Trends and Promoted Accounts all offer different opportunities, so let’s take a closer look at each of these options.
1. Promoted Accounts
As much as 85 percent of users have reported that promoted accounts helped them find new businesses that offer products they were looking for. The true purpose of promoted accounts is to make your Twitter account visible to the audience you targeted and gain more followers in such a manner.
Promoted accounts appear in timelines of Twitter users that fit in your target group and they also appear in Who to Follow recommendations or search results. If you choose to promote an account you’ll be able to increase its visibility and availability to your potential customers.
2. Promoted Tweets
Any post you share on Twitter is called a tweet, and a promoted tweet is just the type of tweet a brand paid for so it can reach more people. A promoted tweet is displayed on the user’s timelines, Twitter’s mobile app or high in the search results. You can comment on, retweet or like promoted tweets, which creates a great opportunity to present the services your company offers to Twitter users who don’t follow your account. They also enable you to pick a target group and recommend the products you think they might need.
3. Promoted Trends
A trend on Twitter is defined as a topic that is most frequently talked about at the moment. You can find the latest trending subjects in the Discover tab on your Twitter account, so using a promoted trend to advertise your brand’s products and services allows you to promote a hashtag at the very top of the Discover tab.
After someone clicks on the hashtag, they will be able to see a tweet you’re promoting as well as a list of results for the given topic. If people start using that hashtag, more Twitter users will learn about your promoted tweet and enable you to grow the number of your followers organically.
Types of Twitter Ad Campaigns
Combining several ad products is the most common method of creating an ad campaign on Twitter, although you can also use a single ad product for the same purpose. These are the types of ad campaigns most frequently used by marketers on Twitter.
Tweet Engagements
This a simple ad campaign that focuses on increasing the number of people talking about your brand on Twitter. You only have to pay for the first engagement with a user, while all other results of your campaign are free.
Lead Generation
This service enables you to create Lead Generation cards in Twitter’s ad manager, which contain the user’s email address and their real name as well as their username on the platform. You can download the list of possible leads from your Twitter Ads account.
Clicks and Conversions
This advertising strategy is aimed at driving as much traffic to your website as possible. The service is paid on per click basis, so you don’t have to spend a lot of money on a campaign that isn’t producing results.
Awareness and Followers
If you want to increase the brand awareness, then an awareness campaign is the best solution. This type of campaign presents your profile to an audience you can’t reach and it is the only type of campaign that is based on impressions rather than on engagement rates. Follower campaigns are aimed at increasing the follower base on your Twitter account.
Fees and Payment
Twitter Ads enables you to choose between self-service and full service. If you choose to create your campaign independently you’ll be in charge of the entire process, while the full-service system also includes support from the platform.
In either case, you will only have to pay for the achieved results, while the rate you’ll pay for each click is determined through the auction system.
How to Set up Twitter Ad Campaigns
Creating a new ad campaign is a simple process that can be completed in just four steps. Here’s how you can set up your first Twitter ad campaign and start enjoying its benefits.
Step 1
Open Twitter Ads Manager. On the left side of the screen, you’ll be able to see campaign objectives, select the ones that are most appropriate for your campaign and then click on Create Campaign button. This action will open a new window where you can give a title to your campaign or decide when you want the campaign to start.
Step 2
In the next step, you will be asked to define your target audience. The platform offers a wide array of targeting options including gender, postal code or language. Twitter Ads offers support through the process, so you can maximize efficiency and reduce the costs of the campaign.
Step 3
Once you’ve defined the target audience as precisely as possible, you can move on to set your budget. By setting the financial limit to your campaign you can control how much you are spending on ads on a daily basis.
Step 4
At the end of the ad campaign setup, you will be asked to select a tweet you want to promote. The platform provides a list of tweets that already exist, but you can also insert the tweet your marketing team has created. You can also upload media, before hitting the Publish Tweet button and starting your new Twitter Ad campaign.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
A few years after Twitter was launched, the Twitter Ads platform went live. Since 2010 the Twitter’s own advertising platform has enabled countless businesses of all sizes to reach new markets, extend their target audiences and generate profit. From the start, the platform fostered a brand-friendly atmosphere that helped small and medium-sized businesses grow.
More than half of social media managers think that Twitter is the platform that leads the market in terms of return of investment since 94 percent of the social network’s users have claimed that they planned to buy a product after discovering it on Twitter. In this article, we are going to show you how to advertise on Twitter.
Types of Advertising on Twitter
If your company has reached the decision to start advertising on Twitter, there are three different ways in which you can accomplish this. Promoted Tweets, Promoted Trends and Promoted Accounts all offer different opportunities, so let’s take a closer look at each of these options.
1. Promoted Accounts
As much as 85 percent of users have reported that promoted accounts helped them find new businesses that offer products they were looking for. The true purpose of promoted accounts is to make your Twitter account visible to the audience you targeted and gain more followers in such a manner.
Promoted accounts appear in timelines of Twitter users that fit in your target group and they also appear in Who to Follow recommendations or search results. If you choose to promote an account you’ll be able to increase its visibility and availability to your potential customers.
2. Promoted Tweets
Any post you share on Twitter is called a tweet, and a promoted tweet is just the type of tweet a brand paid for so it can reach more people. A promoted tweet is displayed on the user’s timelines, Twitter’s mobile app or high in the search results. You can comment on, retweet or like promoted tweets, which creates a great opportunity to present the services your company offers to Twitter users who don’t follow your account. They also enable you to pick a target group and recommend the products you think they might need.
3. Promoted Trends
A trend on Twitter is defined as a topic that is most frequently talked about at the moment. You can find the latest trending subjects in the Discover tab on your Twitter account, so using a promoted trend to advertise your brand’s products and services allows you to promote a hashtag at the very top of the Discover tab.
After someone clicks on the hashtag, they will be able to see a tweet you’re promoting as well as a list of results for the given topic. If people start using that hashtag, more Twitter users will learn about your promoted tweet and enable you to grow the number of your followers organically.
Types of Twitter Ad Campaigns
Combining several ad products is the most common method of creating an ad campaign on Twitter, although you can also use a single ad product for the same purpose. These are the types of ad campaigns most frequently used by marketers on Twitter.
Tweet Engagements
This a simple ad campaign that focuses on increasing the number of people talking about your brand on Twitter. You only have to pay for the first engagement with a user, while all other results of your campaign are free.
Lead Generation
This service enables you to create Lead Generation cards in Twitter’s ad manager, which contain the user’s email address and their real name as well as their username on the platform. You can download the list of possible leads from your Twitter Ads account.
Clicks and Conversions
This advertising strategy is aimed at driving as much traffic to your website as possible. The service is paid on per click basis, so you don’t have to spend a lot of money on a campaign that isn’t producing results.
Awareness and Followers
If you want to increase the brand awareness, then an awareness campaign is the best solution. This type of campaign presents your profile to an audience you can’t reach and it is the only type of campaign that is based on impressions rather than on engagement rates. Follower campaigns are aimed at increasing the follower base on your Twitter account.
Fees and Payment
Twitter Ads enables you to choose between self-service and full service. If you choose to create your campaign independently you’ll be in charge of the entire process, while the full-service system also includes support from the platform.
In either case, you will only have to pay for the achieved results, while the rate you’ll pay for each click is determined through the auction system.
How to Set up Twitter Ad Campaigns
Creating a new ad campaign is a simple process that can be completed in just four steps. Here’s how you can set up your first Twitter ad campaign and start enjoying its benefits.
Step 1
Open Twitter Ads Manager. On the left side of the screen, you’ll be able to see campaign objectives, select the ones that are most appropriate for your campaign and then click on Create Campaign button. This action will open a new window where you can give a title to your campaign or decide when you want the campaign to start.
Step 2
In the next step, you will be asked to define your target audience. The platform offers a wide array of targeting options including gender, postal code or language. Twitter Ads offers support through the process, so you can maximize efficiency and reduce the costs of the campaign.
Step 3
Once you’ve defined the target audience as precisely as possible, you can move on to set your budget. By setting the financial limit to your campaign you can control how much you are spending on ads on a daily basis.
Step 4
At the end of the ad campaign setup, you will be asked to select a tweet you want to promote. The platform provides a list of tweets that already exist, but you can also insert the tweet your marketing team has created. You can also upload media, before hitting the Publish Tweet button and starting your new Twitter Ad campaign.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
A few years after Twitter was launched, the Twitter Ads platform went live. Since 2010 the Twitter’s own advertising platform has enabled countless businesses of all sizes to reach new markets, extend their target audiences and generate profit. From the start, the platform fostered a brand-friendly atmosphere that helped small and medium-sized businesses grow.
More than half of social media managers think that Twitter is the platform that leads the market in terms of return of investment since 94 percent of the social network’s users have claimed that they planned to buy a product after discovering it on Twitter. In this article, we are going to show you how to advertise on Twitter.
Types of Advertising on Twitter
If your company has reached the decision to start advertising on Twitter, there are three different ways in which you can accomplish this. Promoted Tweets, Promoted Trends and Promoted Accounts all offer different opportunities, so let’s take a closer look at each of these options.
1. Promoted Accounts
As much as 85 percent of users have reported that promoted accounts helped them find new businesses that offer products they were looking for. The true purpose of promoted accounts is to make your Twitter account visible to the audience you targeted and gain more followers in such a manner.
Promoted accounts appear in timelines of Twitter users that fit in your target group and they also appear in Who to Follow recommendations or search results. If you choose to promote an account you’ll be able to increase its visibility and availability to your potential customers.
2. Promoted Tweets
Any post you share on Twitter is called a tweet, and a promoted tweet is just the type of tweet a brand paid for so it can reach more people. A promoted tweet is displayed on the user’s timelines, Twitter’s mobile app or high in the search results. You can comment on, retweet or like promoted tweets, which creates a great opportunity to present the services your company offers to Twitter users who don’t follow your account. They also enable you to pick a target group and recommend the products you think they might need.
3. Promoted Trends
A trend on Twitter is defined as a topic that is most frequently talked about at the moment. You can find the latest trending subjects in the Discover tab on your Twitter account, so using a promoted trend to advertise your brand’s products and services allows you to promote a hashtag at the very top of the Discover tab.
After someone clicks on the hashtag, they will be able to see a tweet you’re promoting as well as a list of results for the given topic. If people start using that hashtag, more Twitter users will learn about your promoted tweet and enable you to grow the number of your followers organically.
Types of Twitter Ad Campaigns
Combining several ad products is the most common method of creating an ad campaign on Twitter, although you can also use a single ad product for the same purpose. These are the types of ad campaigns most frequently used by marketers on Twitter.
Tweet Engagements
This a simple ad campaign that focuses on increasing the number of people talking about your brand on Twitter. You only have to pay for the first engagement with a user, while all other results of your campaign are free.
Lead Generation
This service enables you to create Lead Generation cards in Twitter’s ad manager, which contain the user’s email address and their real name as well as their username on the platform. You can download the list of possible leads from your Twitter Ads account.
Clicks and Conversions
This advertising strategy is aimed at driving as much traffic to your website as possible. The service is paid on per click basis, so you don’t have to spend a lot of money on a campaign that isn’t producing results.
Awareness and Followers
If you want to increase the brand awareness, then an awareness campaign is the best solution. This type of campaign presents your profile to an audience you can’t reach and it is the only type of campaign that is based on impressions rather than on engagement rates. Follower campaigns are aimed at increasing the follower base on your Twitter account.
Fees and Payment
Twitter Ads enables you to choose between self-service and full service. If you choose to create your campaign independently you’ll be in charge of the entire process, while the full-service system also includes support from the platform.
In either case, you will only have to pay for the achieved results, while the rate you’ll pay for each click is determined through the auction system.
How to Set up Twitter Ad Campaigns
Creating a new ad campaign is a simple process that can be completed in just four steps. Here’s how you can set up your first Twitter ad campaign and start enjoying its benefits.
Step 1
Open Twitter Ads Manager. On the left side of the screen, you’ll be able to see campaign objectives, select the ones that are most appropriate for your campaign and then click on Create Campaign button. This action will open a new window where you can give a title to your campaign or decide when you want the campaign to start.
Step 2
In the next step, you will be asked to define your target audience. The platform offers a wide array of targeting options including gender, postal code or language. Twitter Ads offers support through the process, so you can maximize efficiency and reduce the costs of the campaign.
Step 3
Once you’ve defined the target audience as precisely as possible, you can move on to set your budget. By setting the financial limit to your campaign you can control how much you are spending on ads on a daily basis.
Step 4
At the end of the ad campaign setup, you will be asked to select a tweet you want to promote. The platform provides a list of tweets that already exist, but you can also insert the tweet your marketing team has created. You can also upload media, before hitting the Publish Tweet button and starting your new Twitter Ad campaign.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Also read:
- [New] Giggle Fest on the Twittersphere
- 2024 Approved IPhone/Android Sharing Videos On Twitter Without Retweeting
- [New] Twitter Video Requirement - Aspect Ratio
- [Updated] 2024 Approved The Path to Your First Tweet Signing Up for Twitter
- In 2024, Most Popular Tweets of 2023 - Viewership Ranked
- [Updated] 2024 Approved Tutorial Keeping YouTube-Like Tweets in Android Cache
- Instant Transmission Tweets as Vids on WhatsApp
- [New] MP4 and WebM Creation From Social Media Videos
- [Updated] 2024 Approved Transitioning Vids From Twitter to FB Engagement Zone
- 2024 Approved Hot Content in Circulation Examining Today's Popular Tweets
- [Updated] Uniting Social Networks Share Twitter's Video Feed Through Instagram for 2024
- [Updated] In 2024, Meme Mania Social Media's Most Hilarious Video Threads
- [New] Visual Vanguard The Top #VideoViral Tweets
- [Updated] In 2024, Enhancing Tweets for Exceptional HD Quality
- [Updated] 2024 Approved Direct From Mobile How to Upload Videos on Twit
- [New] Most Liked & Watched Twitters' 2023 Hits for 2024
- In 2024, Preparing for Twitter Know the Required Aspect Ratio
- [New] In 2024, The Ultimate Amazon Prime Series Most Liked & Watched on Twitter
- [Updated] Aesir Rebellion Skies of Valhalla
- Troubleshooting Guide How to Fix an Unresponsive Tecno Phantom V Flip Screen | Dr.fone
- Updated Smooth Operator Fixing Shaky Footage in Adobe Premiere Pro for 2024
- [Updated] In 2024, Obsudio's Ultimate Guide to Video Recording with OBS
- In 2024, 15 Best Android Emulator [Mac and PC]
- The Ultimate Guide to Vivo V30 Lite 5G Pattern Lock Screen Everything You Need to Know
- Online signatures for .ott file
- Professional Filmmakers' Pick Is It Filmora or Democreator for 2024
- Recover Lost Photos during Transfer from iPhone 8 Plus to PC or Mac | Stellar
- In 2024, Overview of the Best Vivo S17e Screen Mirroring App | Dr.fone
- New The Complete Process of Audio Integration Into QuickTime Video Files for 2024
- 2024 Approved Roles of Every Crew Member in Filming
- Updated What Is AI Voice Text to Speech?
- Conquer with Titans Top 7 Strategic Multiplayer Battles for 2024
- The Ultimate Easygoing PC Game Guide
- Title: [Updated] In 2024, Expert Tips for Crafting Viral Twitter Campaigns
- Author: Robert
- Created at : 2024-05-21 02:56:47
- Updated at : 2024-05-22 02:56:47
- Link: https://twitter-videos.techidaily.com/updated-in-2024-expert-tips-for-crafting-viral-twitter-campaigns/
- License: This work is licensed under CC BY-NC-SA 4.0.